6 Key marketing mistakes small business owners should avoid Marketing is an essential part of promoting your small business and growing sales. That’s why brands spend so much time and effort developing an effective marketing plan – but if you think the success of your marketing depends only on smart planning and doing the right things, let me tell you it isn’t. Small business owners often try new marketing tactics without measuring the results and knowing how it aligns with their goals.
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To succeed in marketing, you need to have in-depth knowledge of what to do and what not to do. This is especially true for small businesses, as you’re already stretched thin and have a minimal margin for error. So to know-how and where to spend your marketing resources, you need first to avoid the marketing pitfalls so many owners fall into. Here are six of the most common marketing mistakes: every small business needs to avoid ensuring optimal efficiency with their efforts. can read the full article here.